neverbemean

Launch Collection 2019


These knitwear garments are designed to be roomy, with a focus on comfort. With five sizing options, there’s lots of room to play with a different look. All of the designs take the form a basic t-shirt as their point of departure. Taking this everyday style and extending it to become something fresh and new has been an exciting challenge.

Your true-to-size choice would result in an oversized look, with a slight dropped shoulder. Go down a size for a snugger shoulder, or up for even more flow and volume.


long sleeve dress in 100% bamboo fleece, iron, size medium

short sleeve crop in hemp & organic cotton, marigold


I’m riffing on the ‘favourite tee’. Everyone has theirs. The one you reach for first when it comes back from the laundry.

long sleeve crop in hemp & organic cotton, light pink 

short sleeve tunic in 100% bamboo fleece, iron

These designs borrow elements from all of my favourite t-shirts to create a fit that is universal, but uniquely mine. Purposefully simple, they create the perfect platform for celebrating sumptuous fabrics and perfectly imperfect natural dyes. 

short sleeve crop in hemp & organic cotton, natural 

long sleeve dress in 100% bamboo fleece, marigold

short sleeve tunic in hemp & organic cotton, light pink, medium


This collection is the outcome of many months of experimenting with natural dyes and new patterns. I’ve always loved to tinker with natural potions, some of my earliest memories involve stirring witchy-brews of birdseed, grass clippings and shaving cream.

long sleeve crop in bamboo & organic cotton interlock, marigold

short sleeve crop in merino & lyocell blend, iron

Revisiting these early beginnings was sparked by the simple act of boiling an avocado seed to reveal a beautiful soft-pink natural dye. From there an incredible world of possibility has opened up. 

After experimenting with a huge range of hand collected and pre-harvested natural dye materials, I settled on Marigold, Avocado and Iron.

Using Format