launch 2019 - neverbemean

Launch Collection

These knitwear garments are designed to be roomy with a focus on comfort. All of the designs take the basic t-shirt as their point of departure. With five sizing options, there’s lots of room to play with a different look. Your true-to-size choice would result in an oversized look with a dropped shoulder. Go down a size for a snugger shoulder or up for even more flow and volume. Each garment is designed, cut, sewn, and naturally dyed with plants and minerals by me in my home studio. The fabrics are all natural and produced in sustainable, earth-friendly, and socially responsible ways. Fabrics include a silky bamboo fleece, draped and heavy bamboo jersey, soft and textured hemp and organic cotton, and a luxe merino and lyocell blend.

long sleeve dress in 100% bamboo fleece, iron, size medium

short sleeve crop in hemp & organic cotton, marigold

I’m riffing on the ‘favourite tee’. Everyone has theirs. The one you reach for first when it comes back from the laundry.

long sleeve crop in hemp & organic cotton, light pink

short sleeve tunic in 100% bamboo fleece, iron

These designs borrow elements from all of my favourite t-shirts to create a fit that is universal, but uniquely mine. Purposefully simple, they create the perfect platform for celebrating sumptuous fabrics and perfectly imperfect natural dyes.

short sleeve crop in hemp & organic cotton, natural

long sleeve dress in 100% bamboo fleece, marigold

short sleeve tunic in hemp & organic cotton, light pink, medium

This collection is the outcome of many months of experimenting with natural dyes and new patterns. I’ve always loved to tinker with natural potions, some of my earliest memories involve stirring witchy-brews of birdseed, grass clippings and shaving cream.

long sleeve crop in bamboo & organic cotton interlock, marigold

short sleeve crop in merino & lyocell blend, iron

Revisiting these early beginnings was sparked by the simple act of boiling an avocado seed to reveal a beautiful soft-pink natural dye. From there an incredible world of possibility has opened up.

Launch Collection

I’m riffing on the ‘favourite tee’. Everyone has theirs. The one you reach for first when it comes back from the laundry.

These designs borrow elements from all of my favourite t-shirts to create a fit that is universal, but uniquely mine. Purposefully simple, they create the perfect platform for celebrating sumptuous fabrics and perfectly imperfect natural dyes.

This collection is the outcome of many months of experimenting with natural dyes and new patterns. I’ve always loved to tinker with natural potions, some of my earliest memories involve stirring witchy-brews of birdseed, grass clippings and shaving cream.

Revisiting these early beginnings was sparked by the simple act of boiling an avocado seed to reveal a beautiful soft-pink natural dye. From there an incredible world of possibility has opened up.

After experimenting with a huge range of hand collected and pre-harvested natural dye materials, I settled on Marigold, Avocado and Iron.